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A target audience is the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your advertising campaigns. Instead of wasting time and resources trying to speak to everyone, defining a target audience allows businesses to focus their marketing budgets on the specific people most likely to convert. Target Audience vs. Target Market

While closely related, these two concepts operate on different scales:

Target Market: The broad, overall group of consumers or businesses that a company intends to serve with its products or services.

Target Audience: A narrower, more specific subset within that target market that a company targets with precise marketing messages or campaigns. How to Identify Your Target Audience in 5 steps – Adobe